Established in 1979, Esher-based baked products manufacturer The Cookie Man supplies supermarkets such as the Co-Op, Tesco, Sainsbury, Morrison and Waitrose.

It’s a highly competitive industry, driven by a continual need to improve productivity, cut costs, and reduce wastage.In late 2010, The Cookie Man responded by launching an initiative to drive manufacturing efficiency, greater visibility, improved control, and lean processes on the manufacturing shop floor. To achieve this, the company decided that it would augment its Lakeview ERP system—with which it was otherwise delighted—with a specialist ‘add on’ package focused on providing detailed management and visibility for factory-centric operations.

“As an ERP system, Lakeview did everything we wanted,” says The Cookie Man’s general manager Jayson Scheib. “But we needed to monitor manufacturing operations at a more granular level of detail in order to drive manufacturing performance higher.”


And to try to get the desired level of visibility, the business had become reliant on a number of spreadsheets and paper-based systems, he explains. By 2010, The Cookie Man had outgrown these dated methods which were onerous to manage, and involved frequent re-keying of data.

“We would spend hours entering data into paper forms, and then copying the information into the ERP system, checking records and trying to resolve to resolve conflicts and errors,” says Charles McIntosh, The Cookie Man’s supply chain manager.

The business needed visibility into real-time factory-floor data in order to support lean activities to help drive cost out of the manufacturing process.


Coincidentally, Lakeview had already recognised the need for additional visibility into manufacturing operation. Even as recently as five years ago, most Lakeview customers had only a limited interest in such a capability, explains Lakeview managing director Mark Greatrex. But today, he says, many more are expressing an interest.

And, firmly-focused on its industry-leading accounting, manufacturing planning and distribution capabilities, Lakeview chose to meet that interest through a partnership with specialist vendor Mestec, and Mestec’s Manufacturing Smart Box system.

A touch-screen and barcode-based factory-focused solution that is designed to track, trace and report on key aspects of the entire production process from goods receipt to despatch, the Mestec Manufacturing Smart Box system has been designed from the ground up to complement existing ERP systems.

It was an offering that had strong appeal, says The Cookie Man’s Scheib. And even more appealing was Mestec’s carefully-phased implementation approach, which contrasted sharply with the ‘big bang’ resource-intensive implementations associated with competing systems.

“We advocate a step-by-step implementation, gradually adding aspects of the Manufacturing Smart Box, generating benefits and ROI at each stage,” says Mestec managing director Jeremy Harford. “And then, when they’re all joined up, there’s a cumulative benefit, and an even bigger return on investment.”


Which is exactly what happened, says The Cookie Man’s Scheib. Three months after deciding to go ahead, an initial six-workstation system was up and running, immediately generating tangible benefits. And the initial ROI was an impressive two months.

Stock checks, for instance, which would previously have taken days to carry out, are now completed in hours.  And staff previously allocated to data-entry have been redeployed to more productive activity.

“Beyond the rapid payback period, the efficiency improvements which we have made have enabled us to increase manufacturing capacity,” sums up Scheib. “Furthermore, the improved stock control has reduced wastage, and will enable us to reduce the cash tied up in stock.”